Monday, 19 July 2010

Acne Finally Opens in London


Swedish fashion label Acne, has finally opened a flagship store on Dover Street, London. Brainchild of Acne co-founder and creative director Jonny Johansson, the gallery-esque interior and four floors of impeccable Acne tailoring all attest.
The store's space is a distillation of the brand’s many composite parts, from the Acne-designed furniture to work by artists – including Helmut Lang and Jeremiah Goodman – handpicked by Johansson to line the floors and walls of the store. There's a floor dedicated to denim, one for accessories, one for womenswear and one for men's and there's even a roof terrace to relax on when the shopping gets a bit too much. And the yellow piano on the ground floor will be played every Saturday morning to give a soundtrack to your spending. We couldn't ask for anything more!

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